A striking observation by Dr. Joseph Ebinger (quoted by Nicole Lou at MedPage Today) hits the heart of the challenge in primary care:

“The problem frequently stems from competing demands, misaligned incentives, patient preferences, and a system that is designed to optimize billing, not building healthier communities.”

Shifting this structural reality is the most important journey we can take – and this is why projects like COMFORTage | Horizon EU Project are so critical: they aren’t just adding another clinical task; but also building integrated care models that:

🔹 Realign incentives, focusing on patient journey instead of a random clinical episode.

🔹 Build communities, using technology and social support to create a “circle of care” around dementia and frailty.

🔹 Enable inclusive care, making high-quality support the standard, not the exception.

It is often said that every journey begins with a single step. How about moving from a transaction-based system to a system of justice and dignity?